Shopify has made a huge breakthrough in the world of e-commerce since it came into the public domain.
With Shopify, producers and manufacturers got a bigger market and entrepreneurs who face the main problem of finance and marketing costs got an affordable platform to showcase their products and services. The popularity of Shopify among entrepreneurs as well as customers has only increased over time.
The reason behind Shopify's success is not just an online showroom for products; it takes a lot more than that to become one of the best in the business. Along with great e-commerce site design features, Shopify also comes with the Shopify blog feature that not only provides updated news and information to the customers, but also enables a great marketing strategy towards the customer.
Shopify blog feature is a major marketing tool for an e-commerce business as it makes the customer part of an online community while enjoying content created by the merchants. If the blogging part is done right, with proper strategies and while focusing on the trends, it can bring major positive changes in marketing.
Shopify Blog feature not only keeps the customers updated about business, products, and trends in the industry, but also drives traffic and clicks to the store, if smart SEO strategy is followed while writing a blog post.
Let’s try to dig a little deeper into its benefits and explore the advantages of e-commerce blogging and of course let's find out why to run a Blog with Shopify?
Chapter 1: Why add Shopify Blog feature to your e-commerce store?
Chapter 2: How to add a blog to your Online Store?
Chapter 3: Add a blog to your Shopify Store using Liquidblox?
Chapter 4: Tips on using blog for an e-commerce store
Why should you add Shopify Blog to your e-commerce store?
It may sound unusual to some people, but blogs are a major part of organic social media and normal e-commerce marketing. Blogs can not only be used to create an information pool about the products and services, but if used smartly they can also convert a major part of blog visitors into customers, eventually, contributing to sales. The freedom of personal expression that blogs provide is not found in any other marketing channel.
Blogs create a direct casual dialogue between the store owner and the potential customer, and if this conversation is done right and in a smart way, it can easily convert a visitor into a customer. As a store owner, you can write about anything related to your products, in whatever tone and the way you want to and it can be a success. Just make it interesting to your customers. The only thing that should be kept in mind is to write something that is somehow related to the product.
It improves the overall SEO impact which eventually increases the traffic, takes care of content marketing and increases the overall user engagement to the website and the products.
The comment management capabilities that come with a Shopify Blog are a major visitor engaging feature, as they allow the website visitors to give opinions about the articles and thus creating a conversation around the product between the visitors. The blog owner can either allow commenting or disable them entirely or use the moderation feature.
How to add a blog to a Shopify online store?