Shopify has made a huge breakthrough in the world of e-commerce since it came into the public domain.

With Shopify, producers and manufacturers got a bigger market and entrepreneurs who face the main problem of finance and marketing costs got an affordable platform to showcase their products and services. The popularity of Shopify among entrepreneurs as well as customers has only increased over time. 

The reason behind Shopify's success is not just an online showroom for products; it takes a lot more than that to become one of the best in the business. Along with great e-commerce site design features, Shopify also comes with the Shopify blog feature that not only provides updated news and information to the customers, but also enables a great marketing strategy towards the customer. 

Shopify blog feature is a major marketing tool for an e-commerce business as it makes the customer part of an online community while enjoying content created by the merchants. If the blogging part is done right, with proper strategies and while focusing on the trends, it can bring major positive changes in marketing. 

Shopify Blog feature not only keeps the customers updated about business, products, and trends in the industry, but also drives traffic and clicks to the store, if smart SEO strategy is followed while writing a blog post. 

Let’s try to dig a little deeper into its benefits and explore the advantages of e-commerce blogging and of course let's find out why to run a Blog with Shopify?

Chapter 1: Why add Shopify Blog feature to your e-commerce store?

Chapter 2: How to add a blog to your Online Store?

Chapter 3: Add a blog to your Shopify Store using Liquidblox?

Chapter 4: Tips on using blog for an e-commerce store

Why should you add Shopify Blog to your e-commerce store?

It may sound unusual to some people, but blogs are a major part of organic social media and normal e-commerce marketing. Blogs can not only be used to create an information pool about the products and services, but if used smartly they can also convert a major part of blog visitors into customers, eventually, contributing to sales. The freedom of personal expression that blogs provide is not found in any other marketing channel.

Blogs create a direct casual dialogue between the store owner and the potential customer, and if this conversation is done right and in a smart way, it can easily convert a visitor into a customer. As a store owner, you can write about anything related to your products, in whatever tone and the way you want to and it can be a success. Just make it interesting to your customers. The only thing that should be kept in mind is to write something that is somehow related to the product.

It improves the overall SEO impact which eventually increases the traffic, takes care of content marketing and increases the overall user engagement to the website and the products.

Comment Management

The comment management capabilities that come with a Shopify Blog are a major visitor engaging feature, as they allow the website visitors to give opinions about the articles and thus creating a conversation around the product between the visitors. The blog owner can either allow commenting or disable them entirely or use the moderation feature.

How to add a blog to a Shopify online store?

Open the Shopify admin panel and goto Online store and selects Blog posts. Click Create blog post-button.

How Liquidblox makes it easy to add a blog to your e-commerce site?

LiquidBlox is a Visual Website Builder with Shopify integration. It makes it easy to create a fully customizable website with visual tools. Just connect Shopify and start to display and sell products on your website.

LiquidBlox also has a powerful blogging feature with a support for multiple blog categories and tools for sorting and finding blog articles. Products can be added directly to the blog article pages to make buying even easier.

Using a Blog for e-commerce

As we have already mentioned, if used with smart SEO strategy and good writing skills, Shopify blog can turn out to be a very successful add-on to an e-commerce store. There are some things that you should keep in mind while writing and creating your blog that will surely boost your conversion rate as well as the traffic on your website. Below are a few such things that should be remembered while writing a blog for an e-commerce store.

An Engaging Article

It is no rocket science to understand that if one wants to convert visitors into customers then the blog should be engaging and gripping enough to keep the reader reading till the end of the blog.

Graphics and Videos

Graphics and Videos are very engaging and traffic driving elements of a blog and they are responsible for the majority of traffic to a Shopify store. Nothing attracts a visitor more than a short interesting video, as it provides a large amount of information in a short period of time.

Keyword Usage

We are supposing that you are aware of how the keywords work and why they are required in an SEO strategy. Using proper keywords in a blog, an e-commerce store can gain a number of visitors and customers who are searching with the keywords in question.

SEO Optimization

One of the most important elements of a blog, Search Engine Optimization plays a major role on making a Shopify blog successful. With a proper strategy, the website will gain visitors as well as customers.

Social Media Shares

Nowadays social media is an important part of marketing. To make sure that your Shopify blog reaches a wider audience and gains popularity, it should be shared on different social media platforms.

Conclusion

Shopify is nothing less than a pioneering work in the world of e-commerce.  With features like the Shopify blog, it has come forward as a very successful market strategy that has converted thousands of users over time. If you are a Shopify store owner, don’t waste even a moment anymore. Get to work and create a blog for your store. Because you never know what the next step has in store for you.